You want clients who get it before the discovery call
You know what you do is good — but saying it out loud feels weird
You’re tired of only “just showing up”
You’re booked but burnt out
Use this to quickly hook your reader. What is this offer helping them finally do? Highlight the result, not the service type. This should answer: “Why this?” and “Why now?” Use bullets or a short paragraph. Call out what they’re struggling with, tired of, or dreaming about. Focus more on mindset and real-world situations than vague demographics.